Talk in EnglishSpecifying MobileApp Quality Characteristics that May Influence Trust

October 21, 16:50
Room III

The sharing economy, brought to us via mobile and cloud technologies, has transformed our lives. While making our lives more convenient and cost effective, sharing also implies trust; trust not only between people, but trust based on interconnections between people and software. Trust is not an element that comes to mind when using software, but it is critical to our usage patterns and hence the software’s success in the market. Thus, understanding trust as a crucial characteristic of mobile apps will lead to more successful applications. Developing this understanding needs to be done via modeling and evaluating combined with iterative improvement in the end user’s trust via systematic frameworks and strategies. To do this, we propose an adaptable and flexible trust modeling framework –employing general accepted ISO 25010 modeling concepts while enhancing our previous work in quality in use modeling. By representing specific system quality characteristics that may influence trust from the quality in use standpoint, our resulting trust modeling framework, validated through surveys of real users, can be used for evaluation and improvement of trust targeted for different mobile apps.

Luis Olsina

Full Professor and Researcher, GIDIS_Web, Engineering School, Universidad Nacional de La Pampa

Luis Olsina is Full Professor in the Engineering School at the National University of La Pampa (UNLPam), Argentina, and heads the Software and Web Engineering R&D group. His research interests include Software/Web engineering, particularly, quality requirements modeling, ontologies, and measurement and evaluation strategies. Olsina earned a PhD in the area of Software Engineering and a MSE from National University of La Plata, Argentina. In the last 20 years, he has published over 120 refereed papers, and participated in numerous regional and international events both as program committee chair and member. Recently, he and his colleagues have co-edited the book titled Web Engineering: Modeling and Implementing Web Applications.

Philip Lew


Philip Lew, CEO of XBOSoft, oversees strategy, operations and business development since founding the Company in 2006. In a space of 25 years he has served as an Ernst and Young Consultant, led the Systems Integrations Services Group at EIS, held roles at executive level both in USA and Europe and serves as an Adjunct Professor at Alaska Pacific University. As well as presenting at leading worldwide conferences such as STPCon, PNSQC and Better Software East-West, StarEast-West, his papers have been published in ACM, IEEE, Project Management Technology, Network World, Telecommunications Magazine, Call Center Magazine, TeleProfessional, and DataPro Research Reports. Philip is a certified PMP and holds a BS and a Masters Degree in Operations Research and Engineering from Cornell University and a Ph.D. in Computer Science and Engineering from Beihang University.

Sponsors & Partners



JetBrainsFirst Line Software


Dell EMCDINSVeeam Software




I.T. GroupT-SystemsUnited Frontal System Program


Andrey Terekhov


Main partners


In cooperation

Association for Computing MachineryACM Special Interest Group on Software Engineering

Technical partners

CUSTISSoftInvent7pap StudioHosting-CenterGroup MPrezentPrint SalonDPI.Solutions

With support of



Software Russiai-Help